The “Keep it Simple” shirt was designed to facilitate a consciousness around the respect for women. In days of old, it was said “how he treats his mother, is how he will treat you.” This was a basic barometer for measuring the character of a man. Recognizing, women play a major role in our society, and continue to be objectified and marginalized – WE [men] do not have to be a part of the problem. Considering the sacrifice of women to maintain and sustain family, dreams, good times and bad times—it is the very least (and the most important) regard we can provide.